Blogs Category Archive

Great Quality and Service at a Low Price

Monday, February 1st, 2010

Putting these words together is an oxymoron. One will always suffer. Quality always comes at a price. It might mean spending more time training the staff better or using the best quality for materials. Clients searching for low prices are usually not loyal clients and normally are the ones that complain the most. These clients do not see the value of high service and quality.

According to Accenture’s fourth annual study on customer satisfaction, customer service ranks above price as a global driver for customer retention. More than 4,100 consumers in eight countries who participated in the study determined that the number of consumers who leave a business because of poor customer experience is significantly higher than the number of those who leave because they found a lower price elsewhere. In the United States, the number is even higher. In fact, 73 percent of survey respondents said they have switched providers due to poor service, compared with 47 percent who switched providers because of lower prices. Consumers have become less forgiving of companies that fail to satisfy their expectations and will leave a company because of a poor experience.

How To Do What You Don’t Know How To Do

Thursday, January 28th, 2010

Picture this…

You’re thinking about starting up a new business but you have no idea where to start. You know you need to file some paperwork, and you have an idea of how you want your brand to look, but you have no clue how to execute your ideas.

That’s because you need a plan. Advertising plans are a great way to get all your ideas out onto paper. In addition, it will focus you to target a specific group, or groups, of people so your message isn’t blanketing just any Joe Schmoe out there. When you incorporate an advertising plan into your business model your goals will be set, guaranteeing you a higher level of success. DSYL can help you develop this plan, and the beauty of it is, it will cost you absolutely nothing!

We like to see businesses succeed, and at DSYL, our goal is to guide that new business owner into what will work for them and their target.  By implementing the various elements of the plan you will watch your business flourish.