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Ideas for Better Networking
February 2nd, 2012 by Wordpress Admin
Like the “givers gain” philosophy of Business Networking International (BNI), it’s not in what your get when you meet someone, it’s in what you give that you’ll receive. The following are a few tips on how to effectively network.
- It’s in giving that you receive. Be real. It takes time to build trust and relationships. Once you’ve built that trust, the referrals will come.
- Join groups that will assist you in getting the connections your seek. Is it a business group, philanthropic, educational group you’re joining? Not all groups are made the same and some are more business centric than others.
- Look before you leap. If you are indeed considering joining a group to network for your business, check ‘em out first. Can you see yourself meeting with these individuals on a monthly or weekly basis? Would you feel comfortable referring business to them? What is the tone of their meetings? Does it fit your personality? Ask questions.
- Volunteer. Not only is volunteering a great way to give back to the group, it is also helpful in keeping you “front and center”. Visibility is a great way to keep yourself “top of mind” when it comes to referrals.
- Ask open-ended questions in networking conversations. This means questions that ask who, what, where, when, and how as opposed to those that can be answered with a simple yes or no. By using this type of questioning you help conversation flow and it allows you to learn a great deal more than you would with one word answers.
- Become known as a resource guru for others. When you are known as the “it” resource, people will turn to you for help, ideas and suggestions. This is a great way to keep you “top of mind”.
- Know your unique value proposition. Make sure you have a short statement that clearly communicates the benefits that your potential client gets by using your product, service or idea. It will help “boils down” all the complexity of your sales pitch into something that your client can easily grasp and remember.
- Be able to articulate what you are looking for and how others may help you. Be specific. You can’t get what you don’t ask for.
- Follow through. Honor people by following through with their referrals, and get back to them with the results of how it went. How you treat your referrals is a direct reflection on the person who gave you that referral. Treat it with care.
- Reach out. If you meet someone at a mixer or networking event that has the same contact sphere as you do, reach out. This symbiotic relationship, given you’re in compatible, noncompetitive profession could be a great way to give each other cross-referrals.
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