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MS Tags… Are You Using Them Yet???
March 10th, 2011 by Desiree Stimson
You know what I’m talking about… Those funny looking, little colored squares that are popping up EVERYWHERE on magazine ads, packaging, signs, business cards and promotional items to name a few.
Well, these funny icons (MS Tags) are helping many businesses increase their information gathering in large numbers. All a person has to do is to scan the tag from their mobile smart phone for instant access to information, websites, video, reviews and more.
Recently, we had a client who needed packaging designed for an after-market car part. We recommended that they include an MS tag on the outside of their box that directly linked to a video of various vehicles which had their part installed on them. What a perfect way for potential customers to “see” how their car could look! It has been extremely successful for them.
Here at DSYL we have already incorporated a custom tag on our business cards as a way to capture e-mail addresses and engage our clients and potential clients. You REALLY need to consider this cost effective and fun method as an adjunct to your current advertising efforts.
http://tag.microsoft.com/consumer/index.aspx
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