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QR code or Microsoft tag?
January 14th, 2012 by Wordpress Admin
To use a QR code or Microsoft tag… that is the question.
Okay, so we started out here at DSYL using the Microsoft tag. It’s pretty and you could add images to the code. (Now QR is doing it too.) The thing we liked best about Microsoft is that you could change what you link it to, rather than having to create a new tag/code each time you wanted to establish a new promotion or offer. But… it appears that Microsoft just like Betamax has the earmarks of going the way of the dodo. Bye-bye. Ahh, but the jury is still out.
Microsoft does have deep pockets, so they can continue to promote their tag upon consumers for a while, even if consumers aren’t that interested. However, Microsoft doesn’t have the presence in mobile technology that it did in desktop computing. And as we all know, both Google and Apple are in the lead for smart phone technology. And my bet is on the likelihood that they would rather support an open-source solution to this whole code/tag thing, than one that would help Microsoft. Right?
The other biggie here is that QR codes simply seem to be gaining leverage. We’re seeing them EVERYWHERE: Magazines, packaging, store front windows, signs, you name it!
The other interesting fact is that no one owns QR codes. Ahhhh, but the Microsoft tag? Microsoft has even announced recently that they might be charging for their Tag related services in a few years. Ouch.
Seems to me that QR codes are leading this race, but time will soon tell. What are your thoughts?
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