QR code or Microsoft tag?

January 14th, 2012 by Wordpress Admin

To use a QR code or Microsoft tag… that is the question.

Okay, so we started out here at DSYL using the Microsoft tag. It’s pretty and you could add images to the code. (Now QR is doing it too.) The thing we liked best about Microsoft is that you could change what you link it to, rather than having to create a new tag/code each time you wanted to establish a new promotion or offer. But… it appears that Microsoft just like Betamax has the earmarks of going the way of the dodo. Bye-bye. Ahh, but the jury is still out.

Microsoft does have deep pockets, so they can continue to promote their tag upon consumers for a while, even if consumers aren’t that interested. However, Microsoft doesn’t have the presence in mobile technology that it did in desktop computing. And as we all know, both Google and Apple are in the lead for smart phone technology. And my bet is on the likelihood that they would rather support an open-source solution to this whole code/tag thing, than one that would help Microsoft. Right?

The other biggie here is that QR codes simply seem to be gaining leverage. We’re seeing them EVERYWHERE: Magazines, packaging, store front windows, signs, you name it!

The other interesting fact is that no one owns QR codes. Ahhhh, but the Microsoft tag? Microsoft has even announced recently that they might be charging for their Tag related services in a few years. Ouch.

Seems to me that QR codes are leading this race, but time will soon tell. What are your thoughts?

 

97 Comments

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97 Comments to QR code or Microsoft tag?

  1. On January 14, 2012 at 9:09 pm by Bret daCosta

    Tag is a better format for several reasons. The main reason is the platform. The analytics available free are beyond compare to any QRcode provider. True Microsoft may in the future charge for this backend service but if you want analytics for your QR you will have to pay now and even for a fee they do not compare with Tag. If you prefer QR no problem you can generate free QR codes through the Mcrosoft Tag Manager and have all of the benefits of Tag you can of course create Tags and even NFC. The Free Tag Reader App reads Tag, QR Code and NFC. There is nothing like it. The Tag format is consistent and only requires one App where as QR codes sometimes require a different apps which creates confusion for this emerging market. Also Windows Bing which is native to the new Windows phones and is one of the most poular Windows app for iPhone also scans these 2d codes. I could go on but check it out for yourself. tag.microsoft.com 86% of businesses plan to use 2d codes in their marketing and will demand the type of consistency only a single platform can provide. Less then 10% of consumers are even aware of 2d codes so the jury is out but with the incredible growth of web enabled smartphones and the investments retailers are prepared to make my bet is on Tag. Also you could never do this to a QR code. Check out my 2d barcode art at extreme2d.com
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    Thanks for your insight. We too prefer the Microsoft Tags. It will be interesting to see how this all plays out for sure.
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